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LocalEdge's offers a large suite of multimedia advertising products for advertisers like yourself who are seeking the latest and most effective in print, digital, direct marketing and mobile search solutions. LocalEdge will take your business successfully into the future. Product quality, customer service, end-user value and product development are at the core of our business philosophy. Our mission is to deliver innovative and top quality local search products?
LocalEdge is here to help you Capture More Business. Right Here. Right now.
LocalEdge is an innovative service of White Directory Publishers, A Division of Hearst Communications, Inc.:
White Directory is one of the largest U.S.-based independent publishers of print and online yellow pages directories in the country. Shaping an industry since 1968, White Directory has been publishing the nationally-known, award-winning phone books for 40 years and continues to connect buyers and sellers through its multimedia suite of print and digital products. The company publishes print directories in 11 states as well as providing Internet yellow pages, SEM, SEO, video, direct mail and mobile solutions for its advertisers. Acquired by the Hearst Corporation in 2004, White Directory also publishes under the Area-Wide brand and The Talking Phone Book. For more information, visit: www.LocalEdge.com.
5 Reasons To Partner With LocalEdge For SEM
Custom & Managed Campaigns
Search Engine Marketing - More Than Online Clicks
"After only one and a half months of advertising, I've closed three jobs and have bids out on six more."
"Over 10 Times The Value Of My Total Investment."
"Tremendous Online Products And Service."
Search Engine Marketing and Optimization
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a Website or landing page from the natural, organic search results sections of search engines, such as Google or Yahoo!
Each search engine continually updates algorithms that allow a search to pull results based on specific criteria. Position within the search results is determined by these algorithms that assess relevancy.
LocalEdge SEO services utilize proprietary technology and software throughout our online products that continually prove to positively affect our client's organic search results. We will build a Website, business profile or landing page that incorporates this technology and highlights your business, or we can optimize the site you currently have.
Search Engine Marketing (SEM) or Pay-Per-Click "paid search" is an effective way you can get your business seen and selected on the internet. When a person conducts a search on Google, for example, the search engine provides the "searcher" a Search Engine Results Page (SERP). On this page you find both organic results (what the web crawler brings you) and sponsored/paid/PPC ads (businesses bidding on that particular keyword). Your PPC sponsored results are often found on the right side of the SERP and sometimes at the top. Organic listings, on the other hand, are found in the middle portion of the SERP.
LocalEdge makes it easy to maintain an online presence on the four major search engines through several PPC programs. By managing your PPC program, we help you choose effective and relevant keywords and phrases. Additionally, we bid on your behalf for those keywords and optimize your results so you are more likely to be chosen when potential customers see your listing. The LocalEdge SEM PPC campaigns combine technology and touch to optimize performance across major search engines.
Premium Business Profile Placement
Premium Listings are placed above all other listings within a category on LocalEdge.com. Premium advertisers are placed by seniority within the premium advertising tier. LocalEdge Premium Placement business profiles include a banner link to your ProAd Video and Click-to-Talk capability.
Phone Book Online
LocalEdge has taken all the benefits of the Yellow and White pages print phone book and put them online. This new product offers advertisers a chance to be a part of the Web's version of the phone book. You can flip through it just as you would the print book. It is available online, for download and on CD-ROM.
Online Yellow & White Pages
LocalEdge customers who purchase a Business Profile page receive preferential placement on LocalEdge.com. LocalEdge.com allows you to search phone numbers and addresses on your computer. You can search businesses by name, keyword or category. We offer you several ways to obtain the information you need by featuring a person search and a reverse phone number search.
Yellow and White Pages
LocalEdge is proud to be a part of White Directory publishers, who have been publishing award-winning phone directories since 1968. The Yellow and White pages are an excellent form of directional advertising. The benefit of having advertising in a phone book is the constant availability to direct leads for your business. You reach buyers when they are seeking a seller. By advertising in a phone book, your business is made available for people to find when they are looking to make a purchase.
A Website is an in-depth, 24-hour sales person, available only on the internet. We offer custom and turnkey sites. Our Websites can accommodate up to 20 web pages, and 10 e-mail accounts, as well as traffic reporting, full access for editing, a unique online video, on-going customer support and a custom Web address. Our Websites also feature a Search Engine Optimized design. Therefore, your Website will appear as close to the top of the page as possible. The Traffic Reporting tool will allow you to best use your Website, by documenting the frequency at which your site is viewed as well as the most popular pages.
Direct mail is a great addition to any Yellow Page or internet advertising campaign. It is a personal, responsive, measureable and cost-effective advertising method that allows you to maintain current customers while attracting new customers and driving traffic to your Website. The extra large ad is 6"x9", printed with fully-processed color on a glossy postcard. This ensures that your ad will be noticed, even in a full mailbox. You can provide us with a customized mailing list, or we will build a mailing list for you based on the geographic area and demographics you would like to target.
LocalEdge Mobile offers consumers a great way to search for products or services in their area. By texting "what you are looking for" and the zip code of where you would like to find it to GETIT (43848), a person will receive up to 3 responses of local businesses.
We have also partnered with Slifter, the top mobile shopping service, to offer advertisers a great way to send out their most exciting offer. We refer to this as a "Mobile Coupon". People simply use the Slifter mobile application or look online at Slifter.com to search for products or services in their local area. LocalEdge Mobile Advertisers will receive preferential placement in the search results, when a person is searching in their area. They can even click on a "Hot Deals" button and see our Advertisers' great offers available to them locally.
A business profile allows you to have a one-page online presence. This page features an online video, a map link to your location, a Click-to-Talk button, customizable content and an option for a custom Web address. Having a strong online presence will extend your reach beyond traditional Yellow Page users. Additionally, it allows potential customers to get a better sense of your business offerings.
Video is an informative form of advertising and will allow you to reach customers in an exciting way. Our video products can be indexed and optimized for Web search results. It enables advertisers to drive additional traffic to their businesses by utilizing viral marketing. We offer a line of video products which are customizable and supported by our dedicated customer service team.
Our custom video package offers a full-motion video. Advertiser input is a key element in script creation. First, our videographer comes to your site and interviews you about your business. A script is created and the footage is shot. Then, we edit your video with professional editing equipment, add voice-overs and music. Best part is, you have complete ownership of the video when it is finished. This is an affordable solution for a custom/personalized full-motion video.
Turn-Key offers ready-made videos for you to choose from. Once selected, this video will be exclusive to your category in your area. The video is personalized with voice-over, music and script creation. This is a cost-effective, high-end solution to your video needs.
Here, we take your ideas and your photos (we can provide or take photos for you) and create a script. By including voice-overs and music, we create an extremely effective, yet cost-effective solution for your online video. A Montage Video is included with all of our Business Profiles and Websites.
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